Mobile dating market size
To be successful, new entrants must have a differentiated offering. Attracting a large enough user base is the main hurdle – it is challenging for new companies to recruit new users when they do not already have a substantial pool of other users.
As a result, marketing costs for new firms are disproportionally high.
Tinder, the spark that set the industry alight, remains its brightest star.
Having revolutionized the dating game with its now ubiquitous swiping mechanics, it’s no big surprise to see it dominate on i OS.
With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.
The ability to connect instantaneously through an app is an appealing aspect to many single consumers.